As part of the "Social Media" course, we had to create a real-life project to promote the Bordeaux concept store "La Pause Créative" and generate in-store traffic, as well as develop a coherent digital strategy.

We chose to focus on the concept store's creators, who are the very heart of the project and represent the store's values.

We had the opportunity to interview one of the creators of La Pause Créative, Mélanie, who makes her own jewelry by hand from ephemeral nature.
Her brand is Spéciale (speciale.atelier on Instagram).