As part of the second "Junior Competition" at ESP Bordeaux, we once again had one week to respond to our client's brief: Citadium Bordeaux.

Here are the challenges we faced with our communication strategy:

- Generating more traffic from March to May
- Building loyalty
- National communication was not very specific
- Difficulty in adapting in-store promotions
- Last-minute organization

Our group finished on the podium, in second place among the client's favorites with our "Urban Games" concept.